About this video
The World Frequency Day is a synchronized global moment that is celebrated annually on November 11 (11/11) at 11:11 AM
local time.
Across time zones, cultures, and communities, people pause together – to listen, reflect, and reconnect. Through sound,
silence, and presence, we create a moment of alignment in a fast-moving world.
At a time when mental health is under pressure worldwide, World Frequency Day raises awareness and mobilizes action around
welfare and emotional well-being – especially for underserved youth who lack access to regulatory tools.
WHY THIS IS IMPORTANT NOW
We are more connected than ever – and yet increasingly separated from
each other.
Across communities worldwide:
- Stressful emotional overwhelm
- Attention fragmentation
- Spaces for silence and reflection are disappearing
At the same time, access to tools that support emotional well-being is not
evenly distributed.
Specifically for underserved youth.
World Frequency Day raises awareness, community engagement, and
donation support for initiatives focused on the emotional well-being of young people.
OUR BELIEF
Everything is frequency.
From the heartbeat to brainwaves
From music to memory
From breath to emotion
The frequency shapes how we feel, connect, and experience the world.
When we learn to tune ourselves, we create more clarity, balance,
and connection.
OUR MISSION
Supporting the next generation.
The Frequency School supports underserved youth with
tools for emotional regulation and well-being.
Through sound, mindfulness, and accessible wellness practices,
we offer:
Tools for regulating the nervous system
Practices for emotional awareness
Experiences that build connection and resilience
Tools we wished existed when we were in school.
FROM IDEA TO GLOBAL MOVEMENT
World Frequency Day
Announced at the United Nations General Assembly 80 (UNGA 80)
in New York City
A global moment for unity, sound, and collective well-being
Observed annually worldwide every November 11 (11/11) at 11:11 AM
and PM local time
Activated by music, sound, meditation, presence,
mindfulness, and wellness practices
How it came to life
3 experiences in Dubai, in collaboration with Creators HQ and
Learnstar
Live premiere of 1111 Unity (1111 HZ) – a composition by Maejor
played at 11:11
Collaboration with wellness leaders, scientists, creatives, artists,
business leaders, and more
A growing network of community-led activations worldwide
Engagement across cultures, communities, and continents
GLOBAL REACH
Growing global participation
World Frequency Day has been shared across global media and platforms, reaching millions.
• Coverage in international press
- Intercultural engagement
- Community-led activations
This is not limited by geography.
Anyone, anywhere can participate
Media + Press Coverage
Featured internationally
Media platforms, including:
122K+
Yahoo Finance
Associated Press
Sina Weibo (China)
Asahi Shimbun (Japan)
Web impressions The Laotian Times
10 million+ Financial Times (Chinese)
Organic impressions The Herald Business (South Korea)
through social media
FinanzNachrichten (Germany)
Economic news from Mexico
World Medical Network
Stuttgarter Nachrichten (Germany)
Neue Zürcher Zeitung (Switzerland)
Honduras and Línea
Australia Fitness Today
A global moment. 100+ community activations.
A globally synchronized movement driven by local communities.
Each location participates in its own way – while contributing to a shared global experience.
Two flagship events in London
House of KOKO
100+ satellite activations worldwide
Dubai Los Angeles New Delhi
Bali Mexico Lagos
British Library
…and many more locations
around the world.
100 cities.
One shared mission.
Each location will host:
Community-led activations
Local wellness experiences
Peer-to-peer fundraising
Local partnerships
Synchronized participation
WORLD FREQUENCY DAY 11/11
VENUE: HOUSE OF KOKO, London UK
DATE: 11/11
TIME: 10:30 AM – 3 PM
(Global moment at 11:11 AM)
